Meet us at Affiliate Summit East

The Affiliate Summit East takes place on July 31 – August 1, 2023, at the New York Marriott Marquis Times Square (US) – and the Tradedoubler US partnerships team will be there! Benefit from 2 days of speed networking and meet your top partners, new contacts, and the experts of our Performance Group!

More than just affiliate marketing

Increasing competitive pressure in the online sector, more complex customer journeys, and the rising relevance of Generation Z are pushing the limits of eCommerce. To cope with these and other industry challenges, you need smart performance marketing solutions that go far beyond traditional affiliate marketing – Here, Tradedoubler is your perfect contact.

This year at Affiliate Summit East – the original affiliate marketing event – you can create partnerships, launch sales, and grow your business with more than 3,500 advertisers, publishers, ecommerce sellers, media buyers, networks, and tech suppliers. In addition, the Tradedoubler US partnerships team brings together numerous performance marketing and technology solutions along the whole customer journey to handle all your individual challenges.

Grow through an appointment!

Do you want to grow your business more than anyone else? Connect with us to discuss publisher development and partnership opportunities with our unique network of connections.

Not attending the Affiliate Summit East? No problem – Reach out to our new business team to discuss how our technologies and services can take your affiliate marketing program to the next level.

Get in touch with us now >>

The post Meet us at Affiliate Summit East first appeared on Tradedoubler – Connect and Grow.

15 years with Łukasz Szymula

Łukasz Szymula has been a part of Tradedoubler since 2008. Over these years, he excellently drove the Polish business forward, and for this work, he was rewarded several times by receiving awards for Tradedoubler.

Łukasz Szymula, Country Manager Poland and CEE

About

Describe yourself in 3 words.

Leader & Sense Maker

If you could repeat one day from your life, what would it be and why?

I am an experienced deep diver – I have been diving in wrecks, caves, and mines for over 20 years. I remember when I was diving the WWII wreck “Franken” for the first time in my life as a beginner in technical diving. It’s a wreck lying in the Baltic Sea at a depth of 50-75 meters. On that day, I saw it for the first time and from that day on, I knew that I would dedicate a large part of my diving life to this wreck. I have been on the wreck itself more than 100 times later. And it was on that day that I simply fell in love with this kind of wreck diving – I would like to relive that moment, the excitement, and that great taste of the adventure ahead of me.

Part at Tradedoubler

Can you tell us more about your role and background?

I am the country manager responsible for the entire Tradedoubler business in Poland and the CEE region. Because of how big a team we already have in Poland, my role is now primarily people-related – I think, I would say of myself now that I am Head of People & Culture. My professional mission is to build the best workplace in every respect. Also, of course, from a business development point of view and looking after the sales performance of our clients.

Before joining Tradedoubler, I worked for global FMCG companies and co-founded one of the first digital agencies in Poland.

Above and beyond that, I am a certified business trainer, coach, and mentor.

What is so special about your daily work?

The team! I’m very fortunate and privileged to work with some of the best performance marketing experts, great people, and colleagues. And it is our shared feeling that we are truly supporting our clients’ businesses by delivering the results they want. I have a shared sense of delivering great value for our clients and publishers.

Past

In what ways has Tradedoubler changed since you started?

When I started at Tradedoubler, no one knew about affiliate marketing, and performance marketing. We were operating in a completely new field and, as pioneers, we were building this market from scratch. When we started, the Polish team consisted of 6 people and generated Order Value worth PLN 200 million. Today it is the largest player in Poland and CEE, A 60-people team and an Order Value more than PLN 5bn.

Tradedoubler

What was your major success with Tradedoubler since you started in 2008?

These successes have been many, as evidenced by numerous industry awards, but also awards for creating a good work culture. The most important awards for me include Great Place to Work and the title I recently won of e-commerce Champion 2023.

Were there any notable moments during this time? What were they? Did they do something for you?

The breakthrough transformation for us was the implementation of the 6-hour working day with great success. That changed a lot in our organization and allowed us to become not only a pioneer in performance marketing, but even a global pioneer in terms of creating a work culture. Anyway, in general, I often refer to myself as an advocate of an accountability culture.

What are you passionate about in the industry and this company in general?

Above all, it is the co-creation of the entire e-commerce ecosystem, being it’s an important part and having a real impact on digital. Working digitally is a very modern job, in tune with the biggest trends. And it has a gigantic impact on business development, influencing the success of many companies.

It’s also important to me that digital marketing is a dynamic and changing environment, requiring creativity and innovation, but also good analytics and data optimization.

Conclusion

What advice would you give to recent new entrants?

These aspects make working in digital marketing potentially passionate and rewarding for those who value a dynamic environment, creativity, data analysis, and business impact. So, my advice is: to stay updated, stay curious and experiment, and develop soft skills.

A big thank you goes to Łukasz. You have done an excellent job over the last 15 years, and we look forward to working with you for many years.

Do you want to start at Tradedoubler? Join our team >>

The post 15 years with Łukasz Szymula first appeared on Tradedoubler – Connect and Grow.

Maintain the diversification of Publishers in an Affiliate Program

The structure of publishers within affiliate programs is very diverse. Our research every year shows that within a single affiliate program, there can be up to a dozen different categories of publishers covering all or a large part of the classic sales funnel: From building awareness, interest, and desire to user action or loyalty.

When selecting affiliate networks, eCommerce advertisers very often state sales as the main goal of the partnership. Consequently, a large proportion of them assumes that the primary billing model should be Cost per Sale (CPS) since the aim of the partnership is to generate sales. Furthermore, advertisers expect a high diversification of sources and publisher categories. The initial assumption is correct, as it is largely based on budget certainty with appropriate commission levels and fair compensation for the business partners for the effect achieved. But there are also some challenges, which will be discussed in more detail below.

The Sales Funnel

The first is the Sales Funnel and the user’s typical purchase path. There is a group of users who first search for information about a product group, e.g. hoovers. This provides information about the available models on the market, the features, the design of the different products, etc. At this stage, they don’t know yet which model or brand they want to buy. They usually get this information from content sites like blogs, influencers, or industry article sites. Only afterwards, when they are aware of the situation, they will move to the next step, which is the desire to buy a specific model or product. The information in this phase usually comes from review sites or sites that refer to different types of feedback from other users. At the very end, they use websites that interact at the bottom of the funnel, such as price comparison websites, voucher/promotion websites, or cashback/loyalty websites. Very often, the last interaction with an offer before the final purchase comes from these sites.

The Attribution Model

Another important factor is the attribution model, which in most affiliate programs is configured in such a way that the conversion is attributed to the source from which the last click originated. In this case, when analysing a user’s purchase path, it is easy to see that most conversions are attributed to publishers at the lower level of the sales funnel. That is a natural situation, as few users decide to buy a product after seeing the available offer on the market. The price still plays an important role for a large part of consumers. So, when a potential customer decides to buy a certain product model, there is a high probability that they will check the price in different places in order not to overpay. Of course, price comparison is easier in some product categories (electronics) and more difficult in others (fashion), but even in these harder-to-compare product categories, there are publishers who interact with users at the bottom of the funnel, such as publishers who offer remarketing activities.

The hybrid remuneration model

At Tradedoubler, we are aware of this and use a hybrid billing model. We reward publishers at the top end of the sales funnel, who can rarely expect a measurable commission in the classic attribution model, even though they deliver real added value to the advertiser in the form of interactions with the ad or referrals to the website of the shop. The classic attribution model is based on a combined Cost per Sale (CPS) and Cost per Click (CPC) model. In this way, publishers can expect to receive a commission in the first phase of a user’s path to purchase, regardless of whether the conversion is attributed directly to them or to another source.

This solution helps to keep content publishers in affiliate programs. We have noticed that in programs where advertisers have switched exclusively to a pure CPS model, the number of content publishers who generate content has decreased significantly, and in extreme cases, these publishers have stopped their advertising activities completely. This happenes because, after a recalculation of the return on investment, it becomesapparent that such advertising activities were simply unprofitable from their point of view.

How to do it

In summary, there is a need to ensure that publishers are adequately remunerated for their work to maintain interaction with users at the top end of the sales funnel on the program. The answer to this need is a hybrid CPS and CPC billing model. After adding the commissions from both models, the advertiser can easily calculate the ROAS and evaluate the effectiveness of such a campaign. On the other hand, the publisher can convert the earned commissions into effective Cost per Click (eCPC) to easily compare the revenue from a particular campaign with other campaigns running in the pure CPC model. With this approach, it is possible to effectively reach the sales targets of running affiliate programs while maintaining a high diversification of the different publisher categories, regardless of where they appear on the user’s buying path.

Do you want to start a hybrid CPS and CPC billing model? Then get in touch with our expert Michal Mroczek >>

The post Maintain the diversification of Publishers in an Affiliate Program first appeared on Tradedoubler – Connect and Grow.

The Performance Group

For the very first time, we attended OMR 2023 not just as Tradedoubler, but instead we presented ourselves as The Performance Group by Tradedoubler.

Weren’t you at the OMR? No problem! We’ll show you all about The Performance Group and why we can offer you more holistic omnichannel marketing solutions than ever before to meet the changing requirements in eCommerce and support your customers along their entire customer journey!

Why “The Performance Group”?

In recent years, online business has changed a lot: Competitive pressure is getting stronger, customers need more time for their purchase decision, customer journeys are becoming more complex, and the values, as well as the buying behaviour of Generation Z becoming a central focus. This is why we believe it is more important than ever to offer our partners a holistic omnichannel marketing strategy. That covers all areas of the marketing funnel, from awareness through interest and desire to action.

That’s why we have been constantly expanding our performance-based marketing solutions portfolio for several years. We rely on internal solutions, but also on numerous (exclusive) external partners – in this way, Tradedoubler becomes the central point for smart and holistic performance marketing solutions. With “The Performance Group” we refer to our performance marketing power with a focus on omnichannel marketing.

Our top 3 growth areas

With our Performance Group, we not only offer classic performance marketing solutions, but we also focus on the three growth areas of Customer Acquisition, Content to Commerce, and User-Generated Content.

Customer Acquisition

No customers, no sales – That’s exactly what’s behind the growth area of customer acquisition. Together with our partners LeadsLab and Appiness, as well as our own Email by TD service, we offer you smart solutions for your lead generation, app marketing, and email marketing campaigns.

Content to Commerce

Consumers no longer want to be pushed into making quick purchase decisions – They want to take their time to inform themselves and be inspired or entertained by content before they decide to make a purchase. With targeted Content to Commerce campaigns, a special user experience can be created that does justice to these changes in buying behaviour. For this purpose, we work together with partners such as t-online.de, instyle.de, chip.de, familie.de, and many more within the framework of the Performance Group.

User-Generated Content

Generation Z ( as well as keeping in mind other generations) now begins its customer journey on TikTok, Instagram, YouTube, or other social media platforms. Anyone who thinks that a few meta-ads are enough to appeal to the young target group is wrong. Content created by brands is often perceived as inauthentic and therefore doesn’t lead to a purchase. That’s why we work with the influencer platform metapic, the live video shopping platform Onbaz and the social commerce suite zezam to give our customers the opportunity to have their brand advertised as authentically and efficiently as possible by content creators who know their community very well.

Do you want to learn more about our three growth areas? Then get in touch with our experts now >>

The post The Performance Group first appeared on Tradedoubler – Connect and Grow.

Deterministic cookieless tracking: The power of Tradedoubler Cross Device Tracking

In the rapidly evolving digital world, advertisers and publishers are perpetually on the hunt for reliable, effective, and privacy-friendly solutions to track transactions accurately and reliably. Traditional tracking methods, like cookies, have served us well, but they’re not without limitations. Enter Tradedoubler Cross Device Tracking, a cutting-edge technology providing a robust and dependable tracking solution.

Navigating away from cookie dependence

Cookies have been the workhorses of the digital marketing landscape for years, providing valuable insights into user behaviour and preferences. Yet, cookie utility is increasingly being scrutinized due to privacy concerns and fragility in a multi-device world.  Also, cookies are only available in individual browsers, often single sessions. A single user might use multiple devices and browsers, resulting in fragmented and incomplete data.

Other obstacles faced include tracking prevention mechanisms included in modern browsers and add-ons, for example, Apple’s recent Link Tracking Protection removes tracking parameters from URLs.

With a shift towards Tradedoubler Cross Device Tracking, we escape the constraints of cookies. This approach is fundamentally different. Instead of relying on a fragile device or browser identifier, the technology uses a hash generated from a user’s email address—a unique and consistent identifier for everyone.

Harnessing the power of the hash

A hash based on a user’s email address is both powerful and unifying – transforming a user’s email address into a unique string of characters. The algorithm used is designed to be irreversible – making it a completely anonymous customer identifier.

Unique across individuals

One of the greatest advantages of this approach lies in the uniqueness of the hashes. Everyone has a different email address, which translates into a unique hash for everyone. This is a game-changer in the realm of tracking, offering marketers a distinct identifier for every user, irrespective of how many devices or browsers they use.

Consistent across multiple devices

In today’s hyper-connected world, consumers frequently switch between devices, from smartphones and tablets to laptops and desktops. This behaviour causes fragmented user profiles when tracking is based on cookies or other browser-dependent identifiers. In contrast, Tradedoubler Cross Device Tracking provides a unified view of each user, as the hash remains the same across all devices. This means even when a user switches from their laptop to their smartphone, they’re still recognized as the same individual, providing a comprehensive picture of their transactions.

Independent from cookies

Cookies are not just device-dependent; they’re also fragile. They can be cleared by the user, blocked by browsers, or become outdated over time. Tracking with a unique hash does not have these limitations, the value does not change unless the user changes their email – making it a more reliable and robust identifier.

And, as privacy regulations become stricter, the use of cookies for tracking is becoming more restricted. In contrast, hashed email addresses, when obtained with proper consent, offer a more privacy-compliant solution.

Conclusion

As digital marketers, it’s crucial to stay one step ahead of evolving technologies and trends. The transition from cookie-dependent tracking to Tradedoubler Cross Device Tracking presents a golden opportunity for performance marketing. Not only does it offer a unique and consistent identifier across multiple devices, but it also liberates marketers from the limitations and uncertainties associated with cookies.

In the future, the Tradedoubler Cross Device Tracking approach is set to become the gold standard for online tracking, helping businesses better understand customers, improve offerings and ultimately, drive growth. Harness the power of Tradedoubler Cross Device Tracking today, and step confidently into the future of performance marketing.

Do you want to use Tradedoubler Cross Device Tracking? Get in touch with our experts here >>

The post The power of Tradedoubler Cross Device Tracking first appeared on Tradedoubler – Connect and Grow.

Publisher Spotlight: Affilizz

Do you want to have a single tool to manage your affiliation form content production to billing? Our partner Affilizz has the easiest way to create all your affiliate content. Discover our interview with Richard Bean from Affilizz for more information about them!

Company

Can you briefly introduce yourself and tell us what you mainly have to do at Affilizz?

I am a senior executive from the international media industry with a 20-year record of directing global brands and businesses. I have led international operations for globally renowned companies such as Future plc., Dennis, and Hearst Magazines.

For the past few years, I have been working for SaaS technology companies, helping tier-1 content media businesses diversify their revenue streams and maximise the opportunities offered through licensing intellectual property and affiliate eCommerce.

My role at Affilizz is pretty simple; it’s convincing our publisher and advertiser partners that the most effective and efficient way for them to make money from affiliate marketing is to use the Affilizz platform!

What’s the story and the business value behind Affilizz?

The team has a strong French media background who a few years ago saw the huge opportunity of affiliate marketing but had no idea how to do it well.  We soon realised that there’s more to building a successful program than putting a link on a page!  It was a steep learning curve!

It’s a dynamic, fast-moving industry and we found it is crucial to ensure that when we sent our audience to make a purchase, we sent them to places where the information was correct.

So, we quickly learnt that out-of-stock links need to be removed and prices need to be constantly updated – up to 40% of affiliate revenues can come from content over 60-days old – and this needs to be done automatically and in real time.

Our initial CTR’s were terrible then we realised that consumers want choice – we now know that 90% of consumers will seek to compare prices before making a purchase so we needed to develop a system that served up multiple merchants which meant we needed to work with as many advertisers as possible.

We soon found that instead of making brilliant content that generated demand we were searching for products or services then wasting time waiting for our dev teams to create ‘Buy’ buttons which were easy on the eye. So needed a simple frontend UX for Editors to sit on top of the sophisticated back end.

And underlining all of this we began to understand that affiliate is a data rich, information poor industry so we needed to create a platform with outstanding reporting.

Affiliz is all the above. It’s a platform that works with advertisers so that publishers can make the affiliate opportunity real.

This is what we learned in France and now we want to replicate it across the rest of the world.

Do advertisers need anything specific to work with you?

No! We’re really keen to work with as many advertisers as possible so that we can add their products and services to the 100 million+ offers we already store in our database.  This way, when our media partners look to offer their customers affiliate purchasing opportunities, Tradedoubler advertisers will be featured.

USP

What are the advantages when an advertiser enters a partnership with Affilizz?

We particularly work with tier-1 content media businesses who focus on developing large scale quality audiences – this is a business that thrives on scale, so we want a high volume and high value audience.

We then provide the technology which removes the critically important but really laborious back-office tasks so that they can concentrate their resources that creates quality content which drives demand and generates consumers with strong purchase intent.

What makes the company so exciting?

Affilizz is a unique solution in the market, supported by an expert team in affiliate marketing and media. The co-founders of Affilizz themselves have faced the challenges of content-to-commerce and have developed Affilizz to address them. Many exciting features are currently being developed. Stay tuned!

What’s more, Affilizz operates on a performance-based model, where it earns its revenue by taking a commission on the affiliate income generated by its customers. This means that Affilizz’s success is directly tied to the success of its partners. By aligning its interests with the success of its customers, Affilizz strives to provide effective and efficient affiliate marketing solutions to help businesses thrive in the online marketplace!

Tradedoubler

Why did you join the Tradedoubler network, and what do you enjoy the most?

Tradedoubler works with a very impressive and wide-ranging group of brands and no publisher affiliate program would be complete without having access to Tradedoubler’s advertisers.

Next

Any exciting plans coming up this year?

Sure! As well as rolling out globally we have plenty of new & exciting developments being launched on the platform. Highlights include:

· Price reduction alerts, so that when an advertiser reduces the price of a product our publishers will receive an automatic alert so that they can push content covering the product.

· Automatic detection of the topic covered in an article so that we can push relevant products. This is going to be particularly useful for back catalogues and allow publishers to build scale immediately.

· Linking products so that when an update is launched, we propose alternative or the newer product which will help keep content relevant.

We are also continually improving our reporting systems so that we can improve the ROI of brand campaigns for our publishers and advertisers.

What trends do you currently see in affiliate marketing and eCommerce in general?

For a bit of fun, we asked Chat GPT this question and it said it couldn’t provide a current analysis!  It did throw out the usual hot topics; personalization, voice, social, video, GDPR, mobile, sustainability and of course AI – but there was nothing inspirational.

So, I’ll give it a whirl instead.

I think trust is going to become more and more important over the coming months and years. Consumers will want to know they are spreading their hard-earned money with brands, media, and advertisers that they know they can trust.

With my media background hat on, this will mean people seeking information from sources they know are credible. Think of it like this; am I going to invest in a piece of technology recommended by a blogger I’ve never heard of (who could just be using Chat GPT for their review) or am I going to go to a site like TechRadar or Stuff who I know employ journalists who test the equipment who I can trust?

A big thank you to Richard for this very informative Interview!

Do you want to establish a partnership with Affilizz? Don’t hesitate to contact us >>

The post Publisher Spotlight: Affilizz first appeared on Tradedoubler – Connect and Grow.

Email Marketing as a central part of your affiliate program

Email marketing is an effective marketing channel to promote your products, services, sales, and updates. Did you know that you can also add an email marketing campaign to your affiliate program and profit from many more advantages? Tradedoubler makes it possible for you!

Make email marketing simple

At Tradedoubler you can easily combine your affiliate program with email marketing campaigns. As with all other Tradedoubler solutions, payment is 100% performance based, as all publisher commissions are paid on a CPL, CPO, CPM or CPC basis.

We work with our email publishers in the B2C as well as in the B2B area, who offer us the possibility to target specific demographic areas. Furthermore, through our Creative Studio, we have the possibility to create powerful mailing kits in chosen branding designs.

Start email marketing with Tradedoubler

With an email marketing campaign in combination with your affiliate program at Tradedoubler, you can benefit from various advantages. A few of them are:

· Exclusive email marketing partners
· 360° email campaign management & consultancy
· Transparent email marketing plan & reporting
· Target millions of potential new clients
· Customised-, easy- & fast setup
· Detailed clickmap report

Start your email marketing campaign at Tradedoubler now and benefit from further advantages! Get in touch with our experts now >>

The post Email Marketing as a central part of your affiliate program first appeared on Tradedoubler – Connect and Grow.

Email Marketing made easy

Email marketing is still one of the most popular marketing channels. Quite clearly because millions of potential customers can be targeted with just one email. But it’s not as easy as it sounds – Find out now what you need to consider!

What is Email Marketing?

Email marketing is an effective marketing channel to promote your products, services, sales, and updates. You can target millions of potential new clients and make your existing clients aware of your latest products and offers. It allows you to generate leads, clicks, user actions, awareness, and keep clients engaged between purchases.

Make your email marketing campaign successful

To launch a successful email marketing campaign, it is not enough to only direct the user to your shop. The landing page must be designed attractively and convert quickly. In addition, it is also important to have a template in chosen branding design so that the mailing is displayed correctly on all devices.

In addition, the user should immediately recognise the topic of the email. Therefore, the header graphic shouldn’t be too large and should have a strong CTA button. The other CTA button must come after the description text.

Also, it is important to ensure that the text is not inserted as an image since not every user downloads the graphics.

The length of the email is also a major factor in the success or failure of an email marketing campaign. Otherwise, the user will lose interest and will not carry out your CTA.

Start email marketing with Tradedoubler

With an email marketing campaign at Tradedoubler, you can benefit from different advantages. A few of them are:
· Exclusive email marketing partners
· 360° email campaign management & consultancy
· Transparent email marketing plan & reporting
· Target millions of potential new clients
· Customised-, easy- & fast setup
· Detailed clickmap report

Start your email marketing campaign at Tradedoubler now and benefit from further advantages! Get in touch with our experts now >>

Here you will also find some information about email marketing with Tradedoubler >>

The post Email Marketing made easy first appeared on Tradedoubler – Connect and Grow.

New Country Manager DACH

Today, 12 June 2023 – we are excited to announce the promotion of Claudia Batschi-Rota to Vice President Strategic Business Development and the start of Richard Oberhofer as Country Manager DACH.

New role for Claudia Batschi-Rota

As Vice President Strategic Business Development, Claudia will identify new business opportunities, drive growth, and create value for the company’s clients. With her visionary view on performance marketing and excellent strategic thinking, she will focus on expanding new performance marketing activities. In addition to the areas of user-generated content and customer acquisition, a particular focus will be on the expansion of content-to-commerce partnerships and innovative partner models.

“Claudia has been with Tradedoubler for over ten years and has a proven track record of success. Her results-driven mindset, vision, and ability to find new opportunities make her the ideal candidate for this position. She has been instrumental in the success of the company’s business development efforts and led the D/A/CH region with a strong business development approach over the years. This promotion is a testament to her hard work and dedication.” – Matthias Stadelmeyer, President & CEO of Tradedoubler

“I am thrilled to take on this new role and continue to drive growth and value for our partners.

I look forward to working with our talented team to identify new opportunities, build strong relationships with our partners, and help the company achieve its ambitious goals. Tradedoubler did a marvelous job over the last few years and has great momentum. And I’m more than happy to announce that the responsibility for DACH will go to Richard, a renowned professional with proven success over the years. This step will bring a major positive impact for our partners and Tradedoubler itself and consolidate the leading market position we have.” – Claudia Batschi-Rota, Vice President Strategic Business Development

To continue Tradedoubler’s business development and strong growth-focused approach, Richard Oberhofer joins as the new Country Manager DACH.

Welcome Richard!

Richard Oberhofer has over 20 years of experience in online, affiliate, and performance marketing. Thanks to his work as Director Partners & Key Account Management at Awin and, lately, Managing Director at Webgains, Richard has comprehensive know-how in all areas of performance marketing.

“With Richard Oberhofer as Country Manager, Tradedoubler strengthens its position as one of the leading performance marketing expert teams. Together with Claudia Batschi-Rota and the Tradedoubler team, Richard will expand the existing range of performance marketing solutions and develop customized growth strategies for all Tradedoubler partners. We are proud to have Richard on our team.” – Matthias Stadelmeyer, President & CEO of Tradedoubler

“I am excited to take on this new role and continue to drive growth and value for our clients. I am grateful for the support of our talented team, and look forward to working closely with Claudia and the management team to achieve our ambitious goals.” – Richard Oberhofer, Country Manager DACH

A career at Tradedoubler?

Do you also want to advance your career? Then join our team now >>

The post New Country Manager DACH first appeared on Tradedoubler – Connect and Grow.

Technology Updates: Publishers

We are continuously working on optimising our technology offerings for you and adapting our publisher interface to your needs. Here you will find an overview of all new Features, Tools, and Technical News from our development team:

26.05.2023: 2FA – Two factor authentication

Publishers can now use a 2FA (Two factors authentication) with one-time password SMS to connect to their platform.
Click here for a tutorial on how to enable it >>

26.05.2023: Claims upload & history

Publishers can now upload their multiple claims via an Excel or CSV file.
They also have the Claim upload history to access the results of the uploads (success, failure). In case of failure, it will allow them to do the necessary corrections and re-upload the file directly.

24.10.2022: Transaction inquiries

To give you an even better overview of your transaction inquiries, the date you created a transaction inquiry is now displayed at My Programmes > Transaction inquiries. This way, you can check whether and when your inquiries were recorded.

24.10.2022: Denied Transactions

Now you can also see in your interface why your transactions were denied. Go to Reports > Leads – Sales Activity. Here you will find an overview of all accepted, opened, or denied transactions. If you move the mouse over the “denied” field, the reason is automatically displayed.

In addition, you will now also find the reason for the decline in your Excel, CSV, JSON, or XML file when you export the overview.

29.07.2022: Profile Changes

Has your company name changed? No problem! Now, you can easily edit it directly in the interface at Account > Information > General.

29.07.2022: Advertiser Homepage URL

If you download our partner program overview via Programs > All Programs > Export as Excel or CSV file, you will also find an additional column for the homepage URL of the respective advertiser or a partner program.

19.05.2022: Account Balance Breakdown

To always be up to date on your account balance, you will find a newly created overview with your open and approved payments as well as the next payment date under Reports > Account Balance Breakdown.

Do you have some questions?

We would love to discuss how Tradedoubler can help you grow your business. Get in touch with our experts now >>

Sing-In now and check the updates >>

The post Technology Updates: Publishers first appeared on Tradedoubler – Connect and Grow.