The Performance Group

For the very first time, we attended OMR 2023 not just as Tradedoubler, but instead we presented ourselves as The Performance Group by Tradedoubler.

Weren’t you at the OMR? No problem! We’ll show you all about The Performance Group and why we can offer you more holistic omnichannel marketing solutions than ever before to meet the changing requirements in eCommerce and support your customers along their entire customer journey!

Why “The Performance Group”?

In recent years, online business has changed a lot: Competitive pressure is getting stronger, customers need more time for their purchase decision, customer journeys are becoming more complex, and the values, as well as the buying behaviour of Generation Z becoming a central focus. This is why we believe it is more important than ever to offer our partners a holistic omnichannel marketing strategy. That covers all areas of the marketing funnel, from awareness through interest and desire to action.

That’s why we have been constantly expanding our performance-based marketing solutions portfolio for several years. We rely on internal solutions, but also on numerous (exclusive) external partners – in this way, Tradedoubler becomes the central point for smart and holistic performance marketing solutions. With „The Performance Group” we refer to our performance marketing power with a focus on omnichannel marketing.

Our top 3 growth areas

With our Performance Group, we not only offer classic performance marketing solutions, but we also focus on the three growth areas of Customer Acquisition, Content to Commerce, and User-Generated Content.

Customer Acquisition

No customers, no sales – That’s exactly what’s behind the growth area of customer acquisition. Together with our partners LeadsLab and Appiness, as well as our own Email by TD service, we offer you smart solutions for your lead generation, app marketing, and email marketing campaigns.

Content to Commerce

Consumers no longer want to be pushed into making quick purchase decisions – They want to take their time to inform themselves and be inspired or entertained by content before they decide to make a purchase. With targeted Content to Commerce campaigns, a special user experience can be created that does justice to these changes in buying behaviour. For this purpose, we work together with partners such as t-online.de, instyle.de, chip.de, familie.de, and many more within the framework of the Performance Group.

User-Generated Content

Generation Z ( as well as keeping in mind other generations) now begins its customer journey on TikTok, Instagram, YouTube, or other social media platforms. Anyone who thinks that a few meta-ads are enough to appeal to the young target group is wrong. Content created by brands is often perceived as inauthentic and therefore doesn’t lead to a purchase. That’s why we work with the influencer platform metapic, the live video shopping platform Onbaz and the social commerce suite zezam to give our customers the opportunity to have their brand advertised as authentically and efficiently as possible by content creators who know their community very well.

Do you want to learn more about our three growth areas? Then get in touch with our experts now >>

The post The Performance Group first appeared on Tradedoubler – Connect and Grow.

Performance Marketing Diamonds Award for Tradedoubler and Sinsay

We are proud to announce that Tradedoubler CEE has won again an award for the best campaign for the international expansion in the largest performance contest of the CEE region – the Performance Marketing Diamonds CEE 2023! This competition is organised annually by the Chamber of Digital Economy and awards the best performance and affiliate marketing projects in the CEE region.

The Sinsay brand has been present on the Polish and many European markets for many years. And since October 2016, the Sinsay affiliate program has been running at Tradedoubler – This are seven years of great and effective cooperation!

Sinsay has been with Tradedoubler for some time and since July 2020 we are the main performance marketing partner for 11 markets: CZ, PL, UA, SK, HU, RO, BG, HR, GR, SI, RS.

We would like to thank Sinsay for the trust they have placed in us over the years. This award would not have been possible without your commitment, openness, and professionalism. 

Thank you!

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Tradedoubler acquires zezam

2^nd June 2023 – Tradedoubler is deeply pleased to announce the acquisition of KAHA GmbH (zezam), a German creator commerce platform, founded in 2019 by Niklas Schwake and Jürgen Burkhart.

The intent of the purchase is to integrate the zezam business into the Tradedoubler subsidiary Metapic to further expand the investment within influencer marketing. The acquisition of KAHA GmbH will give Metapic access to technologies that complement and extend its current offering within the growing market of influencer marketing.

Through the acquisition, creators will have the ability to build a fully customized social media storefront in seconds. Creators can discover affiliate collaborations from their favorite brands and offer their followers a seamless way to transition from their content to their product recommendations. Depending on the brand, they get paid per click or per order. It is the only solution that allows creators to promote affiliate links on all platforms (Instagram, TikTok, YouTube) at the same time. Creators can make their social feed shoppable by uploading their feed posts on their zezam storefront and linking to all products. Additionally, creators can also sell banner placements on their zezam page, offering an additional revenue stream for fixed-fee campaigns.  

Everyone wins with the merged companies: brands, creators and shoppers.

· Brands solve their customer-acquisition-problem, offering a new channel for customers to discover their products.
· Creators get to be merchants while not worrying about the hassles of inventory and fulfilment.
· Shoppers can discover new products from people they trust, all delivered in a seamless buying experience on social media.

Speaking about the acquisition, Matthias Stadelmeyer, CEO of Tradedoubler says: „I am pleased to announce the investment into KAHA GmbH. That will strengthen our already strong position in the growing influencer marketing market. We believe that the additional benefits for the content creators will make the business much easier for them and let Metapic go one more step forward into an all-in-one platform.”

“We got to know Tradedoubler & Metapic for a year now after they invested in zezam in 2022 and couldn’t think of a better team to lift the merged company to new heights. We’re humbled by their achievements over the last years and are convinced that together we’ll build the next global category leader in creator commerce. The market potential of the creator economy is tremendous and we are proud to pioneer the space with such an experienced team of entrepreneurs and marketers.”, says Niklas Schwake, Co-Founder / Managing Director of zezam.

“Our goal has always been to empower creators to give authentic product recommendations around the world and at the same time open up a new scalable marketing channel for brands. Therefore we are extremely happy to partner with Tradedoubler and the Metapic team to follow our joint mission to become the global market leader.”, says Jürgen Burkhart, Co-Founder / Managing Director of zezam.

For further information, please contact:

Matthias Stadelmeyer, CEO Tradedoubler
Phone: +46 8 405 08 00
Email: matthias.stadelmeyer@tradedoubler.com

About Tradedoubler

Tradedoubler is an international leader in performance-based digital marketing and technology powering a unique network of connections. Combining 24 years of marketing innovation and expertise with a market-leading technology platform and a global presence to grow the revenue of their clients and partners more than anyone else.

Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and has since developed its offering to include actionable data-driven insights and User Journey tracking thanks to its proprietary business intelligence tool, ADAPT. The share is listed on Nasdaq OMX on the Stockholm Exchange.

More information can be found on www.tradedoubler.com

About Metapic

Metapic is an influencer network that allows brands to work with influencer marketing at scale. Metapic focuses on pure performance, which means the clients only pay when a transaction has been completed. The offices are distributed all over Europe, which allows to deliver influencer campaigns internationally.

www.metapic.com

About zezam

zezam is a social commerce suite that helps creators to build a fully customized social media storefront in seconds. Creators can discover affiliate collaborations from their favorite brands and offer their followers a seamless way to transition from their content to their product recommendations. Depending on the brand, they get paid per click or per order. It is the only solution that allows creators to promote affiliate links on all platforms (Instagram, TikTok, YouTube) at the same time and make their social feed shoppable. Creators can also sell banner placements on their zezam page, offering an additional revenue stream for fixed-fee campaigns.

www.zezam.io

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15 years with Joanna Łukasik

In 2008, Joanna Łukasik started her career at Tradedoubler Poland. Since then, the company has changed and developed a lot during the last 15 years. That is one of the reasons why Joanna has been working for Tradedoubler for so long now.

Joanna Łukasik, Senior Client Development Manager at Tradedoubler Poland

About

Can you briefly introduce yourself?

In my private life, I am married and a mother to Julia and Tomek, who are now 13 and 6 years old. The fact that I have become a mother has also influenced the changes at Tradedoubler Poland, but more about that later. In my free time, I like to do something outdoors, for example, cycling, skiing, and swimming with my family.

I am a Partner Diplomat – The first moment I focus on relationships. I try to understand other people’s behavior. I can find a compromise between people’s needs and tasks to be accomplished.

Tell us an interesting fact about yourself that the team doesn’t know.

As you know, the Tradedoubler office in Poland works six hours a day – But you probably may not know that the birth of my daughter Julia contributed to this change. After returning from my maternity leave, I asked our Country Manager, Łukasz Szymula for permission to work 7 hours a day for a while, to better combine work and childcare. That inspired Łukasz to change working hours throughout the organisation.

Part at Tradedoubler

Can you tell us a bit more about your path within the company?

I started my career at Tradedoubler as an Office Manager. At that time, there were only 12 people working in the Polish office, today there are more than 60. Later, I moved to the Campaign Department and was responsible for short-term campaigns and cooperation with agencies. When the opportunity arose to move to the direct client cooperation department, I decided to do so and joined the department headed by Izabela Powierża.

Our team currently consists of 8 awesome people, and we provide services to the largest direct customers of Tradedoubler Poland from the electronics, fashion, and marketplace industries.

What do you like the most about your job and how would you describe your working environment?

Tradedoubler is a great place to work, and this is confirmed by the certificate!

Firstly, the most important resources of this company are people and relationships based on trust and openness. I can openly express my views and ideas, which makes me feel like an important part of the organisation and the team. We can expand our knowledge in numerous trainings and workshops.

I value working with a team of experienced professionals and collaborating with well-known brands in Poland and worldwide. A very important part of our work, especially now, when we mostly work remotely, is team-building meetings after work and team activities.

Past

What was the main reason for joining Tradedoubler?

When I started my career at Tradedoubler as an Office Manager, I was still in college and wanted to try something new after a year in the legal department of a global corporation. I haven’t heard about affiliate marketing before joining Tradedoubler.

In what ways has Tradedoubler changed since you started?

Tradedoubler Poland has changed a lot, from a very small local office to a big organisation, the Polish market has developed amazingly, and our clients have grown fast. New people are hired all the time, and we reach our goals and develop new solutions. It’s really an inspiring working environment where we can share knowledge and ideas. It is also great that we can share our experiences and best practices with other Tradedoubler offices around the world.

Industry

Where do you see the industry going?

I think that apart from currently strong publisher categories, there will be a growing role of influencer marketing in affiliate activities, and cooperation with micro-influencers in performance-based models may become an important source of new users for our partners. Mobile apps will play a significant role, so in-app tracking will be a must to monitor the effectiveness of affiliate activities. Identifying users between different devices and cross-device tracking will become increasingly important to attribute sales to the appropriate publishers. The potential of AI opens many new opportunities to effectively support our customer’s activities.

A big thank you, Joanna, for this great Interview and your fantastic job over the last 15 years. We look forward to more years with you at Tradedoubler!

Do you want to start at Tradedoubler? Join our team >>

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We are proud to announce the launch of a new branding!

Tradedoubler is a Swedish company established in 1999. Since the start the company developed from a 2×3 square meter room start-up environment to an international company with a market-leading technology platform and performance marketing solutions that focus solely on the growth of our clients’ businesses.

Our experts continuously work on optimising our offerings and services adapting them even better to your needs. Just as our offerings are continuously shaping the affiliate marketing industry our brand Tradedoubler should now evolve in the same way.

Today, we are happy to launch our new logo, updated website and the recently launched new interfaces in this new branding which describes the current Tradedoubler in the best way. As a result, we are introducing to you our new logo:

All information about our new interfaces, you can find here >>

A word from our CEO

“I am proud to be a part of Tradedoubler since 2007. That has allowed me to follow the company’s development and drive it forward myself. The rebranding is another step forward and should represent the powerful future of Tradedoubler, which continuously offers new opportunities to fuel the growth of our advertisers and publishers with performance marketing and technology solutions.” – Matthias Stadelmeyer, Chief Executive Officer (CEO)

We hope you like the changes just like we do. Check them out on all our channels now.

The post New branding for Tradedoubler first appeared on Tradedoubler – Connect and Grow.

The integration of Onbaz into Metapic

Do you want to do live video shopping with influencers? The integration of Onbaz into Metapic makes it possible for you!

Onbaz makes it easy for bands and content creators to work with live video shopping. The difference to most of today’s alternatives is the simple working process, comparatively low costs, and efficient performance for companies.

The impact of the integration

The integration of Onbaz into Metapic makes it possible for brands to let content creators do live video shopping while using Metapic affiliate tracking model. This means, no need for integrations or investments in software to get started with live video shopping. And the best: It’s limitless in terms of number of streams and creators!

That also means brands can set up live video shopping campaigns all over Europe in a simple way. They can choose their best content creator to reach their target group of between 60.000 different influencers. Brands can also embed the live video shopping experience on their website and promote this event.

Also, Onbaz users profit from this integration. They get their own live video shopping channel (whether you are an influencer or a brand) where all content is stored. Additionally, the channel can build followers and like any social media account.

At last, we have not forgotten the publishers – These can offer live video shopping on their websites. The publishers choose what categories they want to show, and all created content on Onbaz within that categories will appear in a widget on the publisher’s websites. That gives brands greater reach as well as viewers, and publishers get a better on-site experience through social commerce.

Why should brands do live video shopping?

Through live video shopping, brands can promote and sell their products and services through live streams. The aim is to provide consumers with an interactive experience and allow them to ask questions and buy products during the live stream.

Metapic and Onbaz make it possible to carry out this process globally as well as locally and help brands appear more frequently. By recording the live shopping show, people who cannot be present at the live stream can also watch it afterward and thus don’t miss out on being reached.

Meet Metapic and Onbaz at OMR

On 9 and 10 May, our experts for live video shopping will be at the OMR! Visit us at the Tradedoubler stand (Premium Hall A1, Stand G06) and get more information in a personal conversation with our experts!

Do you have questions before? You can always get in touch with us here >>

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We are excited to share all of the new features and improvements with you.

As a performance marketing network, we are continuously striving to improve our systems, technology and interfaces for our clients and partners. The Tradedoubler Product team has been working tirelessly these past months to develop new user interfaces for both advertisers and publishers within our network, and we are thrilled to share that they are now live!

The new interfaces have a modern and minimalistic design, as well as having faster and more efficient operating speeds. The technology behind the interfaces have a cross-product functionality which allows for improved ease of maintenance. This entails that we can ensure a seamless user experience and are able troubleshoot and make new developments to all products in real time.

Why don’t we have a look at the two new interfaces and go through the improvements in more detail:

New Advertiser interface

New features & improvements – Advertiser interface

• Unlimited and asynchronous batch uploads (vouchers, claims, etc.)
• More flexibility on the user’s accessible scope with permissions granted at the program level.
• Saving favorite reports is now possible and can be retrieved from the „My Reports” page.
• Improved operating speed, user friendliness, and access to data within a sleek new design
• Many new and modified reporting functions, allowing for more detailed analysis

Are you a client? Log-in to the new advertiser interface here

New publisher interface

New features and improvements – publisher interface

• Clear and transparent earnings & commission history
• New, simplified, and easy-to-read program page presentation
• Custom reports and matrix reports for more in-depth analysis of your performance
• New customizable dashboard
• 100% based on Tradedoubler’s APIs

Log-in to the new publisher interface, or create a publisher account for free

We would love to hear from you!

Get in touch with us regarding questions you may have regarding the new interfaces, becoming a client or for publisher inquires. Click on this link to be taken to our Contact page.

The post Introducing our brand new advertiser and publisher interfaces! first appeared on Tradedoubler – Connect and Grow.

Official partner of eCommerce Summit 2023

Tradedoubler is an official partner of the international eCommerce Summit 2023. Together with our affiliate strategic partner Dognet Affiliate Network from Czechia, we want to support the largest hybrid eCommerce Summit and festival of technology and innovation.

The eCommerce Summit 2023

The eCommerce Summit 2023 is the largest hybrid eCommerce Summit and festival of technology and innovation. It takes place from the 28^th of February to the 2^nd of March in 2023.

At this event, you can listen to inspiring speakers, a panel discussion, and authentic interviews. There will also be workshops, a start-up competition, some expos and exhibitions, a networking arena, a CEO gala dinner, and a party.

Artur Michalak represents Tradedoubler

Our Head of Operations for the CEE region, Artur Michalak, will represent Tradedoubler at the eCommerce Summit 2023. Currently, he has 14 years of experience in the digital industry. Artur gained his experience by developing performance marketing campaigns for clients from CEE, Nordic, and DACH. In recent years, he has focused on growing companies’ business in the CEE region.

We are proud to be one of the partners of the eCommerce Summit 2023 with our affiliate strategic partner Dognet Affiliate Network from Czechia and looking forward to a fantastic event!

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Tradedoubler welcomes Victoria Normark as new CTO

We are proud to announce the start of Victoria Normark as new Chief Technology Officer (CTO) on 9 January 2022. Victoria brings extensive experience and expertise in product development to Tradedoubler. Together with our current CTO François Pacot, who will change to be Chief Product Officer (CPO) at Tradedoubler from January 2023, Victoria will help us to further enhance and improve our product and solutions portfolio.

Welcome Victoria Normark

Victoria began her career as software developer before working in numerous leadership roles for product development teams both as manager and as consultant. Her extensive product development experience will be a great asset for the entire business of Tradedoubler.

„I am thrilled and proud to join TD. I believe my experiences from working with data analysing software together with my passion for building high-performance teams will bring value to our customers. In times where value for money is more important than ever, Tradedoubler’s offering is very relevant, so I am excited to join the team!” – Victoria Normark, Chief Technology Officer (CTO)

“I am excited that we were able to win Victoria as CTO for Tradedoubler. Her vast experience in developing state-of-the-art technology products together with her strong doer-mentality will create fantastic opportunities for Tradedoubler and our clients and partners.” – Matthias Stadelmeyer, Chief Executive Officer (CEO)

“I could not have handed over my old role to anyone better than Victoria. She has done excellent work in product development over the past years and has strong management experience. I am looking forward to work with Victoria on further expanding Tradedoubler’s product and solutions portfolio” – François Pacot, Chief Product Officer (CPO)

Join Tradedoubler

Do you also want to advance your career? Then join our team now >>

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Expert Interview: How to improve your business with Tradedoubler PVN

Empik has improved its business with the help of Tradedoubler PVN. And you can do it as well. Learn the secrets behind it in our expert interview with Mikołaj Kraśniewski, Junior Performance Marketing Specialist.

Our expert on this issue: Empik

Mikołaj Kraśniewski, Junior Performance Marketing Specialist at Empik, explains why they wanted to use Tradedoubler PVN and how it will improve the business in the long term.

First, can you briefly introduce Empik to us?

Until recently, Empik was known mainly for selling books and music. It is one of the leading marketplaces operating in the Polish e-commerce market and is growing yearly.

Why do you use Tradedoubler PVN?

Empik has been successfully cooperating with Tradedoubler for several years, and due to the goals to expand our activities, we decided to use Tradedoubler PVN technology. It helps with managing ongoing internal activities, for example, with influencers.

How does the Private Network help to improve the business of Empik?

PVN enables direct cooperation with small and medium-sized influencers, which allows us to increase the reach and sales for Empik.com.

What are the three main benefits of using Tradedoubler PVN?

1. Flexibility – that for us is the ability to select the billing model, communication, and optimization of the activities of each publisher in the PVN.

2. Support – efficient and effective support of the Tradedoubler team in the activities carried out at PVN.

3. Efficiency – technology enables quick optimization of activities such as detecting fraud activities of publishers or, on the other hand, awarding the most effective ones.

From your experience, would you recommend Tradedoubler PVN for managing affiliate programs for multiple brand products?

We can confidently recommend using Tradedoubler PVN technology if you value quality.

Mikołaj Kraśniewski, Junior Performance Marketing Specialist at Empik

Start with Tradedoubler PVN now!

Do you want to improve your business as well with Tradedoubler PVN? Get in touch with us and make affiliate marketing simpler than ever >>

About Tradoubler PVN

Tradedoubler PVN is a unique white-label solution based on a Private Virtual Network. Through it, we provide you with the possibility of managing as many advertisers and publishers as you want directly through one central platform.

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