How to work as a brand with Tradedoubler PVN

So far, we have explained how to work with Tradedoubler PVN as an agency and as a publisher. The final type of client we cater to are brands (or advertisers). We have built the Tradedoubler PVN platform for different types of clients, with features to meet all the specific needs of each one. This means you can work exceptionally well with Tradedoubler PVN, no matter what type of client you are.

In our final blog article, we explain how to work as a brand with Tradedoubler PVN to achieve more sales.

About Tradedoubler PVN

What is Tradedoubler PVN? It is a unique white-label solution based on a Private Network. Through it, we provide you with the ability to manage as many advertisers and publishers as you want directly through one central platform.

How it works

Some advertisers have multiple brands, and with Tradedoubler PVN, you are able to promote different products. In this way, you, as an advertiser, can access specific reports for each of your brands and open different programs for various markets.

That means that through Tradedoubler PVS, all of your different programs and campaigns are unified under one platform, allowing you to work on all your activities, for each program or each product, on one advertiser PVN account. You can also add as many brands as the number of markets you are working with. You will be able to create different programs for different products in different markets.

You will also be able to manage your affiliate programs directly by recruiting new publishers, setting up commissions, validating sales or leads, and more.

The Private Network is the best solution for you to import  and manage your existing affiliates as well as  for you to recruit new ones.

One of the best options for using our PVN as a brand is that you can personalise the platform with your own branding, customizing the look and feel of the platform’s layout and design. What’s more, the URL can be personalized so you get a platform 100% aligned with your brand guidelines.

Additionally, with our integrated Global Payment Solutions you can pay your whole publisher network at same time, regardless of the market they are working with. It’s simple, easy and allows better time management, safe in the knowledge that the PVN solution has taken care of everything.

And last but not least, you Will also receive a dedicated service from our technical support team.

Other types of customers

Tradedoubler PVN is not only for agencies, publishers and brands. This is because the partner management solution has multiple functions that are adapted to the type of customer, offering you the greatest benefits.

Get to know how to work as an agency with Tradedoubler PVN and as a publisher!

Start with Tradedoubler PVN now!

Do you want more information about Tradedoubler PVN? Get in touch with us and make affiliate marketing simpler than ever >>

Read also our last blog articles:

We present: Tradedoubler PVN >>

Why Tradedoubler PVN helps to grow your sales >>

The post How to work as a brand with Tradedoubler PVN first appeared on Tradedoubler – Connect and Grow.

How to work as a publisher with Tradedoubler PVN

To understand exactly how to work with Tradedoubler PVN, you should first be aware of the way we categorize our clients as either  agencies, publishers, or brands (advertisers). We do this so we can tailor the many features of our services to meet the specific needs of each type of client. This allows you to work exceptionally well with Tradedoubler PVN, no matter what type of client you are.

In our last blog article we explained how to work as a media agency with Tradedoubler PVN. Today we take a closer look at how publishers optimize can perfectly optimize their affiliate and marketing campaigns through Tradedoubler PVN.

About Tradedoubler PVN

What is Tradedoubler PVN? It is a unique white-label solution based on a Private Network. Through it, we provide you with the ability to manage as many advertisers and publishers as you want directly through one central platform.

How it works

As a publisher, you can use Tradedoubler PVN and benefit from its technology, which allows you to connect to a single program or multiple programs and access all the information you need in one place.

Using the Partner Management Solution as a publisher allows you to create multiple sites, connect them to different programs and track all events you are generating for each type of affiliate activity. You can also benefit from using the different functions available to you, such as tracking, statistics, reports, and more. You will have all the materials including tracking, S2S pixel management, banners, commissions, payments, text links, etc.accessible via one single platform.

Other types of customers

Tradedoubler PVN is not only for agencies, publishers and brands. This is because the partner management solution has multiple functions that are adapted to each type of customer, offering each one the greatest, tailored benefits.

Get to know how to work as an agency with Tradedoubler PVN >>

Start with Tradedoubler PVN now!

Do you want more information about Tradedoubler PVN? Get in touch with us and make affiliate marketing simpler than ever >>

Read our last blog articles:

We present: Tradedoubler PVN >>

Why Tradedoubler PVN helps to grow your sales >>

The post How to work as a publisher with Tradedoubler PVN first appeared on Tradedoubler – Connect and Grow.

How to work as an agency with Tradedoubler PVN

In our earlier introduction articles about Tradedoubler PVN, we presented the advantages of the partner management solution in detail. In this blog article, we focus on and explain exactly how agencies can workwith Tradedoubler PVN to achieve the best results.

We have developed the Tradedoubler PVN platform for many different types of clients, with features to meet all their specific needs. The main focus was on agencies, publishers, and advertisers. This means that you can work exceptionally well with Tradedoubler PVN, no matter what type of customer you are.

About Tradedoubler PVN

What is Tradedoubler PVN? It is a unique white-label solution based on a Private Network. Through it, we provide you with the ability to manage as many advertisers and publishers as you want directly through one central platform.

How it works

Communication or Marketing agencies are the first group we are focusing on when we talk about Tradedoubler PVN. The partner management solution allows you to manage your programs, affiliates and campaign marketing efficiently and intuitively, streamlining the process of contracting, tracking, paying, commissioning, and evaluating performance across channels and devices.

Tradedoubler PVN is also tailored to the all the demands of digital marketing. You can serve and manage display ads, product feeds, vouchers and other affiliate formats through a single interface.

As an agency, you can also give your clients access to a branded platform (your colours and logo). Here the advertisers can create some of their own programs, view their reports, and more. Publishers, meanwhile, can also apply to programs and see their ownreports,too. You can decide what your clients (advertisers and publishers) have access to. For example, if you don’t want your clients to be able to create their own program, you can restrict access to this feature.

Other types of customers

Tradedoubler PVN is not only for agencies, publishers and brands. This is because the partner management solution has multiple functions that are adapted to the type of customer, offering you the greatest benefits.

Get to know how to work as a publisher with Tradedoubler PVN >>

Start with Tradedoubler PVN now!

Do you want more information about Tradedoubler PVN? Get in touch with us and make affiliate marketing simpler than ever >>

Read our earlier blog articles:

We present: Tradedoubler PVN >>

Why Tradedoubler PVN helps to grow your sales >>

The post How to work as an agency with Tradedoubler PVN first appeared on Tradedoubler – Connect and Grow.

Tradedoubler PVN – The overview

Have you already started planning for Black Friday? Tradedoubler PVN is the perfect solution for perfect partner management to get the best possible sales, especially in the shopping month of November. In this article, we have put together an overview of our white-label solution for you.

The Overview

Start with Tradedoubler PVN now!

Do you want more information about Tradedoubler PVN? Get in touch with us and make affiliate marketing simpler than ever >>

About Tradoubler PVN

Tradedoubler PVN is a unique white-label solution based on a Private Network. Through it we provide you with the ability to manage as many advertisers and publishers as you want directly through one central platform.

The post Tradedoubler PVN – The overview first appeared on Tradedoubler – Connect and Grow.

Measurements for App User Acquisition Campaign

As we make our way through a new decade, the App Marketers that will be the most successful are those that focus on User Acquisition (UA). App marketing is a complex and ever-changing landscape, but at its core, UA is about acquiring new app users in the most efficient way possible.

There are a number of ways to measure the success of your UA campaigns, but three key metrics we would like to highlight are:

1. Cost per Install (CPI)
2. Return on Investment (ROI)
3. Lifetime Value (LTV)

1. Cost Per Install (CPI)

CPI is one of the most basic metrics and is simply the cost of your UA campaign divided by the number of installs that it generates. Cost per install is beneficial for understanding how much it costs you to acquire a new user.

To calculate CPI, you simply take your total UA spending and divide it by the number of installs that were generated from that spend. For example, if you spent $5,000 on a UA campaign and it generated 1,000 installs, your CPI would be $5.

This number can be useful in comparing the efficiency of different UA channels, but on its own, it doesn’t give you the whole picture.

To get a better understanding of your CPI, you also need to look at: Return on Investment (ROI)

2. Return on Investment (ROI)

ROI is a measure of how much revenue your UA campaign generates relative to the amount that you spent on it. To calculate ROI, you simply take the total revenue generated by your UA campaign and divide it by the total cost of the campaign.

For example, if you spend $100 on a UA campaign and it generates $500 in revenue, your ROI would be 5x.

Return on Investment is one of the best indicators of the long-term success of your UA campaign. If your ROI is positive, it means that your campaign is not only generating installs but also driving Revenue.

3. Lifetime Value (LTV)

LTV is a measure of how much revenue a single user generates over the course of their lifetime with your app. To calculate LTV, you need to take the total revenue generated by your app and divide it by the number of users.

For example, if your app generates $10,000 in revenue and you have 1000 users, your LTV would be $10.

Lifetime Value is an important metric to focus on because it allows you to see how much revenue each user is generating and compare it to your CPI. If your LTV is higher than your CPI, it means that your UA campaign is not only generating installs, but also users who are valuable to your app in the long run.

Conclusion

App marketing is a complex landscape, but User Acquisition is at the core of it. By focusing on CPI, ROI, and LTV, you can make sure that your UA campaigns are efficient and generate long-term value for your app.

Are you looking to promote App or Have traffic for App? Get in touch and talk to us today >>

About Appiness

Appiness is a global mobile performance solution for app marketing and monetisation, based in Amsterdam, the Netherlands. We work with several models like App download (CPI), Registration (CPR), Sales (CPS), to achieve the best results, reach objectives, and grow your business further.

The post Measurements for App User Acquisition Campaign first appeared on Tradedoubler – Connect and Grow.

How to grow your performance

The back-to-school season is just around the corner. That means, you can boost your sales again in the middle of the year. That’s why we’re taking this time to summarise the most important points for you on how you can improve the performance of your affiliate programs.

Boost your performance

If you already have affiliate programs, you know that the social relationship with the affiliate partner, continuous management, and optimisation are key factors. In order to increase measurable success, your affiliate marketing program has to be continuously optimised.

The basis for this are the following points:

· Weekly performance reviews, which need to be questioned in a positive and negative way

· Analysis of performance together with publisher, advertiser, and the affiliate network

· Identify the reasons for strong performance

· Remove weaknesses and optimise performance with the help of the affiliate network

Which strategies help to increase performance during the back-to-school season?

It is important to work transparently with your partner and get support from an affiliate network like Tradedoubler. For this, we have the necessary technology and resources to boost your performance during and after back-to-school season.

The following strategies can be effective:

· Additional promotions with a focus on back-to-school.

· Select your partners for Back-to-School season and focus on them

· Exclusive offers (vouchers, discounts, coupons, etc.) for selected partners to increase their performance and focus on the back-to-school target group.

· Search the Tradedoubler network for new potential partners who can address the back-to-school topic and show  potential growth

· Enable additional publisher models during the back-to-school season to ensure your brand is always present to consumers

· CPO increase invest in suitable publishers – higher commissions for publishers and special placements for advertisers

Start now with effective performance increase

Do you also want to increase your performance outside of the back-to-school season? Get in touch with our performance experts now and benefit from your success in the long term >>

Good to know – We make performance marketing intelligent and diverse with our possibilities.

We are continuously expanding our portfolio for performance marketing solutions. Starting with premium media cooperations, social media partnerships like TikTok, influencer marketing with Metapic, TD Programmatic, Search, App-Install with Appiness, to customer service and win-back with loyalty, cashback, and remarketing.

The post How to grow your performance first appeared on Tradedoubler – Connect and Grow.

Successful social media campaign during the summer sales

Do you already run your social media activities successfully in-house? So no influencer network is needed for you? We explain why you should still work with metapic, especially in view of the upcoming summer sales campaigns and their transparent management tool.

Why you should still work with metapic

metapic is not only an influencer network that works as an affiliate network for influencers. They also focus on user-generated content. Especially to efficiently run your planned summer social media campaign. While you might think that sales are decreasing due to vacation trips and well deserved time outs, it is in fact the opposite. The best time to recommend resorts, last minute flights, a favorite bikini, summer shoes and hacks to survive the heatwave. Metapic Influencers are excited to share their favorite products and promote them easily through your summer sale campaign.

How metapic can help you with your summer sales

Within influencer marketing, it is very important to communicate transparently to be able to achieve the desired marketing goals. This usually requires a lot of budget, which mostly indicates a large risk factor, since the outcome of the campaign is unknown.

This is exactly where metapic offers the solution: we have the necessary resources and technologies to test which result can be achieved by the planned campaign. As you get access to our transparent interface you can not only track its outcome but specifically follow the Influencer and the content that is posted. You can follow every little step from the promotion to the actual content creation, which allows you to evaluate its success in between. We help you to pivot in certain directions if necessary and assist in finding the perfect match.  All to reach your desired marketing goal.

Function

The influencer campaigns are tested with nano and micro influencers to learn which content works best with the target group. These learnings are then reflected in the large influencers and can be automated.

Benefits of the metapic tool

· Campaign testing across a wide variety of niches and social media channels like Instagram, Facebook, YouTube, Pinterest, Tiktok, etc.

· Lower budget necessary due to performance payout

· Work with large influencers without risk

· Little effort due to automated learning processes

· No extra effort as overlaps are prevented

· No internal intervention as black and whitelisting is possible

Start now your social media campaign for summer sales with user-generated content from metapic! Our metapic experts look forward to increasing your sales >>

The post Successful social media campaign during the summer sales first appeared on Tradedoubler – Connect and Grow.

CEO with 15 years of experience at Tradedoubler

From Account Manager to CEO – Tradedoubler has made it possible for Matthias Stadelmeyer. Matthias has been a part of Tradedoubler for 15 years and has worked to the top in this time. We interviewed our CEO for you and discovered some interesting facts and information about him!

Matthias, you are 15 years at Tradedoubler now. Tell us a little bit about your career at Tradedoubler.

I joined Tradedoubler 2007 as Account Manager for our Private Network Solution in Germany. Since then I had a number of different roles in Germany and internationally being based in London, mainly working in sales and in project management until I became CEO in April 2014.

What was your best moment at Tradedoubler?

There’s not this one best moment, but all the situations when something works out that are the best ones for me. When you work with your team on a plan and invest effort and then this plan finally succeeds it gives me a real energy boost back especially if I see colleagues succeeding who I believe and trust in.

What made you want to become a CEO? Was it always your childhood dream to run a company?

I never planned to become CEO and wasn’t expecting it either. As my career before was mainly in sales and operations I rather saw myself in this area. So when I was appointed CEO it was a big surprise for me. It was a steep learning curve in the beginning and still is. Now I enjoy the role and the responsibility that comes with it a lot and I wouldn´t want to miss it anymore.

What would you say was the best decision in your professional career?

To join Tradedoubler and to stay here even in the toughest times.

How long have you been in the affiliate industry, and what attracted you to it?

I worked with online and performance marketing already before I joined Tradedoubler, but it was here that I really connected with the industry for the first time. Affiliate Marketing is an incredibly dynamic, fast-moving and creative industry and you meet many people that are just like this as well.

Did your parents have a specific career in mind for you? If yes, which job and why?

I was rather raised based on social values. So career topics weren’t really on my agenda until I studied.

Is there anything you couldn’t do without in your life?

I couldn’t do anything without the people close to me. That’s my family, my wife and my three sons, my friends and my team and the colleagues at Tradedoubler. Besides these relationships I need to do a lot of sports to balance myself. At endurance sports like running, cycling or hiking I can really switch-off and recharge.

If you were a food, what would it be and why?

I love Pizza – ask our Italian colleagues – and salad, but I can’t really tell you why.

What advice would you give to recent new employees?

Have a plan, do what you think is right, always believe in yourself and concentrate on your next step – then you will always be successful whatever you do.

Do you want to start at Tradedoubler? Join our team >>

Here you will find another Interview with Matthias Stadelmeyer >>

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