Our product vision
Tradedoubler’s product vision for a new generation of affiliate marketing is based on an open platform using Blockchain technology for the storage of data.
At Tradedoubler we believe that the affiliate marketing industry needs to change as it still is too complex, multi-layered and not transparent enough. Rising technologies like Blockchain can help to revolutionise our business. Tradedoubler’s product vision is based on an open platform that will enable automated and transparent direct relationships between advertisers and publishers using Blockchain technology for the storage of data. Transactional data will be accessible and fully transparent to eliminate fraud and enable the development of new functionalities around payments, reporting and attribution.
What is Blockchain technology
A Blockchain is a secure digital ledger system, that means an encrypted, decentralized database that is virtually unhackable. All transactions are stored in blocks that are chained together. Each block contains a cryptographic hash of the previous block, a timestamp, and the transaction data. By design, a blockchain is resistant to data modification. It is an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way. By creating Smart Contracts, self-executing, automated digital contracts, all parties can be sure that all transactions are credible, trackable and irreversible.
Benefits
Blockchain technology makes transactions safer, faster, more transparent and fully auditable for all parties and delivers a lot of additional benefits:
Better transparency, reduced fraud
By using Smart Contracts on the Blockchain and moving away from the Pay Per Click model, issues around trust, disputes and fraud are effectively reduced. Cookie spamming and artificially generated machine traffic will be constrained and honest publishers will receive better value.
Undisputable attribution
Blockchain provides the ability to truly and independently track the conversion of any given click, providing an indisputable and tamper-proof attribution of performance.
Shorter publisher payment delays
The use of Smart Contracts will eliminate late and disputed payments because commission payments will be issued automatically and every transaction is stored indisputably on the public ledger of the Blockchain.
Easier access to affiliate marketing
Lowering entry barriers for small businesses and emerging markets merchants will enable more long-tail and non-traditional partnerships.
Better protection of user data
Thanks to blockchain technology, compliance with GDPR regulations is met and members of the platform are not connected to each other so they cannot be affected by hacking.
Direct communication
Opening the platform up for direct relationships will lead to better alignment between ads and publishers’ websites and thereby result in improved conversion rates.
Removal of adblockers
Drops in advertising effectiveness will be reduced by removing adblockers.
Improvement of measurement
Real-time reporting gives all participants more options to pull exactly the information they require.
Better control on publishers
By getting more in-depth traffic, sales and conversion data, advertisers will receive valuable reputation statistics about publishers.